People search “hot vs cold leads” and “what is a warm lead” because the words get used loosely. On a website they are easier to see than on a spreadsheet.
Cold
A cold lead has not shown what they need. Sometimes that is a name on a list that has never visited. On your site it is usually quieter than that. Someone opens a blog post from Google, reads a screen, and leaves. You learned the topic they searched. You did not learn whether they might buy.
Warm
A warm lead has shown a real interest and is still deciding. They open the pricing page. They tap a word they do not know, such as SSO, and read the explanation. They ask, “Does this work with Okta?” Then they leave. They are not ready for a call. They are also not a stranger.
Hot
A hot lead is ready to talk about buying. They ask, “Can we start this month with about 20 people?” They look at the yearly price. They click the button that books a demo. The question, the page, and the click point the same way.
Read the whole visit
A single click is a weak clue. Plenty of people open pricing and leave. The useful picture is the whole visit: what they read, what they asked, and what they clicked.
Knosite’s names for visitors who engage are hot, warm, and nurture. Nurture is the person who is learning and is not ready to talk. That overlaps with what many people call a cold lead, though a name that has never visited is a different case. A hot lead comes with a short reason, so you can see what tipped it.
Engage is the part that collects those clues on the page. The chat itself is covered on Features.
Knosite answers your visitors from your own pages and tells you who is ready to buy, and why.